How to choose a web agency in Serbia — 12 questions before you sign

When you look for a website partner, the first mistake is comparing only the price on the quote. Two agencies can both write „website from €1,500“, while one includes discovery, design iterations, baseline SEO, and post-launch support, and the other — only a template and five pages with no explanation of what is excluded. This guide is not about who is „the best“ on the market, but how to make a decision that saves money and stress.

First question: what exactly do I get at the end? Ask for a list of pages, languages, features (forms, blog, catalogue, payments, integrations), number of design rounds, and what happens if scope changes mid-project. Second: who writes copy and who enters it into the CMS? Third: is hosting, SSL, and backup included or your responsibility? Fourth: timelines — fixed date or „depends on your content“? Fifth: who owns the code, domain, and access after completion?

Six questions few people ask that separate a good project from chaos: whether the agency does technical SEO during build (speed, URL structure, schema), whether they have references of similar scope, whether they can show live sites (not only mockups), and whether there is one contact person who replies within one business day. For B2B and service firms, also ask how the site connects to enquiries — not only „nice design“.

Red flags: a quote without scope on one page; a promise of „page one on Google in a month“; no contract or only an invoice without scope; the agency asks nothing about goals (sales, leads, SEO, brand); a price far below market with no explanation; a portfolio of templates only with no explanation of the agency's role. If it sounds too good to be true — it probably is.

How to compare quotes fairly: send the same brief to everyone (goal, page count, languages, integrations, deadline). Score from 1 to 5 on: clarity of proposal, relevant references, communication in the first week, technical approach, price relative to scope. Do not pick only the cheapest — pick the lowest risk for your business goal.

After you choose: agree a content deadline before design, one person for approvals, and a monthly check-in after launch (analytics, forms, speed). If you want an agency that works transparently — see our references (e.g. Aliansa.rs with API integrations), pricing page, and blog on the development process. For a short call with no obligation: the contact page at featherstudio.rs.