Knowledge & practice
Practical guides on pricing, stack choices, and optimisation — no jargon.
How a lawyer can reach the top of Google search for local queries: Google Business, keywords and content that attracts clients.
Wolt, Glovo and own delivery for restaurants in Serbia — comparing commissions, advantages and when it makes sense to have your own delivery page.
How to introduce a digital menu in a restaurant: QR code menu, menu web page, advantages over paper menus and the SEO benefit.
Comparison of online reservation platforms for restaurants in Serbia: Resy, OpenTable, TheFork and custom solutions on your website.
Google Business Profile optimisation for restaurants: categories, menu, photos, reviews and how to enter the Google Maps pack.
Elements of a gym website that convert visitors into members: pricing, online sign-up, before/after gallery and local SEO.
How a personal trainer can sell online training, programmes and consultations. Platforms, pricing and how to get the first online clients.
How a gym can reach the top of Google for local searches: Google Business, keywords, content and technical SEO for the fitness industry.
How a hair salon can attract new clients with organic Instagram content: Reels, Stories, hashtag strategy and follower conversion.
Comparison of booking platforms for hair salons: Fresha, Booksy, Treatwell and custom solutions. Pricing, advantages and what to choose for Serbia.
How a hair salon can use TikTok to attract new clients: video types, the algorithm and converting viewers into bookings.
How to set up and optimise Google Business Profile for a hair salon: categories, photos, reviews and local ranking.