Overview
How we work and what you get
An online store in Serbia in 2026 is not an experiment — it is a necessity for any business selling physical or digital products. But the difference between an online store that sells and one that merely exists is enormous: speed, UX, payment, SEO and buyer trust are the deciding factors.
WooCommerce vs headless Next.js: WooCommerce is excellent for stores where a marketing team adds products and changes descriptions without a developer. Headless Next.js e-commerce (e.g. with Medusa.js or a custom backend) is the choice for stores with large catalogues, complex pricing logic, or maximum performance requirements. Feather Studio builds both — the choice depends on your needs.
Payment in Serbia: NestPay, Corvus and AllSecure are local payment gateways for card payments. Stripe for international transactions. PayPal for foreign buyers. Each integration requires SSL, PCI DSS compliance and proper error handling — this is non-trivial and requires experience.
E-commerce SEO: every product and category is a separate page that can rank for specific queries. 'Buy [product] online Serbia', '[brand] for sale', 'where to buy [product] cheap' — these are high-conversion queries. Schema markup for Product, Review and BreadcrumbList helps Google understand and display your products.
Feather Studio has built e-commerce projects for local and international clients. Contact us for an assessment of what your online store needs to sell better.
Investment
Pricing range
WooCommerce starter from €5,000; headless Next.js e-commerce from €10,000+.
FAQ
Frequently asked questions
WooCommerce or Next.js for e-commerce?
WooCommerce for easier content management without a developer. Next.js for performance, large catalogues and complex logic. The answer depends on your needs.
Which payment gateways do you support?
NestPay, Corvus, AllSecure (domestic), Stripe (international), PayPal. We choose based on your needs and customer type.
How much does an e-commerce site cost?
WooCommerce starter from around €3,000; more complex catalogues and custom logic from €5,000-12,000+.
How do I get my store to rank on Google?
Product schema markup, fast category pages, unique product descriptions (not copied from suppliers) and blog content.
Do you do ERP or warehouse system integrations?
Yes — API integrations with Pantheon, Minimax, SAP and custom systems are part of our portfolio.