E-commerce & online sales

E-commerce projects need a clear business model: who buys, how fulfilment works, return policies and how transactions are recorded. Feather Studio plans catalogue, cart and checkout architecture so shoppers find products quickly, check availability and complete purchases with confidence in payment and data handling.

We often build on WooCommerce when the client already uses WordPress or wants straightforward administration. For larger scale or omnichannel sales we recommend a headless approach (e.g. Next.js storefront + APIs) for speed, SEO and tailored front-end experiences without sacrificing performance.

Integrations matter: payment gateways (cards, local methods, PayPal where appropriate), tax and invoicing, ERP or warehouse, couriers and shipment tracking. Each integration is tested on staging; logging and monitoring catch issues before customers do.

E-commerce SEO includes product schema, clean URLs, internal linking for categories and avoiding duplicate content when variants multiply. Product and listing speed directly affects conversion and Core Web Vitals.

Security and compliance: HTTPS, PCI awareness around card handling (often via an external PSP), checkout abuse protection and data backups. Accounts, order history and personal data must follow applicable privacy regulations.

Analytics: GA4 with e-commerce events, funnels to purchase and campaign segmentation. We iterate UX from data — simplifying steps, surfacing shipping info or improving catalogue filters.

Contact us for scope: SKU count, languages, payment methods and expected volume. You get a roadmap (MVP store → extensions), realistic timelines and a transparent proposal.