Overview
How we work and what you get
E-commerce projects need a clear business model: who buys, how fulfilment works, return policies and how transactions are recorded. Feather Studio plans catalogue, cart and checkout architecture so shoppers find products quickly, check availability and complete purchases with confidence in payment and data handling.
We often build on WooCommerce when the client already uses WordPress or wants straightforward administration. For larger scale or omnichannel sales we recommend a headless approach (e.g. Next.js storefront + APIs) for speed, SEO and tailored front-end experiences without sacrificing performance.
Integrations matter: payment gateways (cards, local methods, PayPal where appropriate), tax and invoicing, ERP or warehouse, couriers and shipment tracking. Each integration is tested on staging; logging and monitoring catch issues before customers do.
E-commerce SEO includes product schema, clean URLs, internal linking for categories and avoiding duplicate content when variants multiply. Product and listing speed directly affects conversion and Core Web Vitals.
Security and compliance: HTTPS, PCI awareness around card handling (often via an external PSP), checkout abuse protection and data backups. Accounts, order history and personal data must follow applicable privacy regulations.
Analytics: GA4 with e-commerce events, funnels to purchase and campaign segmentation. We iterate UX from data — simplifying steps, surfacing shipping info or improving catalogue filters.
Contact us for scope: SKU count, languages, payment methods and expected volume. You get a roadmap (MVP store → extensions), realistic timelines and a transparent proposal.
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FAQ
Frequently asked questions
How much does building an online store in Serbia cost?
A WooCommerce online store (up to 50 products) starts from €3,000. More complex catalogues, custom logic and B2B e-commerce solutions cost €5,000–€12,000+. The exact price depends on product count, delivery integrations and payment gateway.
WordPress WooCommerce or custom e-commerce?
For a typical online store with up to 1,000 products, WooCommerce is an excellent choice — a mature platform with thousands of plugins. For complex B2B catalogues, custom logic or 10,000+ SKUs, a custom Next.js solution gives better performance and scalability.
What payment methods do you support?
We integrate: card payments (Stripe, PayPal, local Serbian payment gateways), cash on delivery, bank transfer, and buy now pay later options. Each project gets the payment set that makes sense for the Serbian or international market.
Do e-commerce sites have SEO optimisation?
Yes — e-commerce SEO is a specialist discipline. Every category and product gets optimised meta tags, structured data (Product schema), breadcrumb navigation and fast pages that Google rewards.