Overview
How we work and what you get
Digital marketing at Feather Studio connects organic and paid channels with a clear goal: qualified leads, sales, or engagement — measured through conversions, not clicks alone. We start with offer, audience, and site readiness; ads cannot fix a weak landing experience.
Search and Performance campaigns (Google) use tight ad group structure, negative keywords, and quality tracking where possible. Meta campaigns pair creative variants with clear CTAs toward measured events.
Content and SEO run in parallel: blogs, case studies, and FAQs build trust and organic lift while paid channels teach which messages convert.
Google Analytics 4 and (where needed) server-side tagging keep data trustworthy for decisions. Reporting matches your team — weekly vs monthly views.
Budgets and expectations align with seasonality and competition; we avoid “guaranteed rankings” promises because they are not ethically sustainable.
Contact us to discuss channels, messaging, and budget — you get a plan and recommended measurement events before campaigns go live.
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FAQ
Frequently asked questions
What does digital marketing at Feather Studio include?
Feather Studio offers: Google Ads campaigns, SEO optimisation, email marketing, content marketing and analytics. We don't do everything at once — we choose the channels that make sense for your business and budget.
How much does a Google Ads campaign in Serbia cost?
The minimum Google Ads budget that delivers measurable results is €300–€500/month in ad spend alone. Campaign management costs an additional €150–€400/month. Total: from €450/month for a starter campaign.
Is digital marketing paid monthly?
Yes — digital marketing is an ongoing process, not a one-off job. We offer monthly retainer packages with clear KPIs and monthly reports showing the ROI of each campaign.
How do we measure digital marketing success?
Every campaign has defined KPIs: conversions (enquiries, sales), CPA (cost per acquisition), CTR, ROAS for paid campaigns and organic traffic for SEO. The monthly report displays all metrics transparently.