Overview
How we work and what you get
A real estate agency faces a specific challenge: a constantly changing portfolio, clients searching by location, type and price, and fierce competition from platforms like Halooglase and Nekretnine.rs. A site that stands out must offer what portals cannot — agent expertise, local knowledge and a personalised approach. That is the difference between 'another agency' and one that builds trust.
A listing system on a real estate agency site: search by type (apartment, house, retail, commercial), location (municipality, neighbourhood), price range and size. Each property as a separate page with gallery, description, map and CTA ('Book a viewing'). A CMS the agent can update without a developer.
Real estate SEO: local queries dominate — 'apartment for sale Belgrade', 'apartment rental Novi Beograd', 'house Zemun for sale'. Each category can be a dedicated landing page. A blog with advice like 'how to buy an apartment in Belgrade without mistakes' or 'what to check before buying property' brings organic traffic from buyers already in the process.
Agent value vs. portal: portals list properties but do not explain neighbourhood context, potential renovation costs or legal nuances. An agency site with this content builds authority and differentiation — a client who reads it immediately understands why to engage you rather than just browsing a portal.
Feather Studio builds custom listing systems and marketing sites for real estate agencies. Contact us for a demo or assessment.
Investment
Pricing range
Marketing site from €3,000; with listing system from €5,500–10,000.
FAQ
Frequently asked questions
Can the site have a property listing system?
Yes, we build custom listing systems with search, filters and a CMS the agent updates themselves.
How do I stand out from Halooglase and Nekretnine.rs?
Expert content, local knowledge and a personalised approach portals cannot provide. Blog and case study pages are key.
Is Google Business Profile important for a real estate agency?
Yes — local queries and 'real estate nearby' directly use GBP signals. An updated profile with reviews is an advantage.
How much does a site with a listing system cost?
From around €3,500–7,000, depending on search complexity and number of filters. Exact quote after brief.
Can agents add properties themselves?
Yes — an easy-to-use CMS is part of the standard solution for agencies.