Overview
How we work and what you get
Google Business Profile (GBP) is the most powerful free SEO tool for local businesses. When someone searches 'hairdresser nearby', 'restaurant Zemun' or 'lawyer Belgrade', Google shows map pack results — and these are GBP profiles. A business without an optimised GBP is simply invisible for these searches, regardless of how good its website is.
What proper GBP setup includes: ownership verification (by post, phone or video), complete business data (exact name, address, phone, website), all relevant categories (primary + secondary), opening hours for each day + special holiday hours, photos of exterior, interior, team and products/services, and a short description containing keywords.
GBP optimisation that drives more calls: high-quality photos (Google favours profiles with 10+ photos), regular Google Posts (new content signals activity), responses to all reviews (positive and negative), services and pricing filled in GBP, and a Q&A section with pre-populated questions and answers.
Tracking GBP performance: GBP Insights shows how many times your profile appeared in search, how many website clicks, how many calls and how many navigation requests. This data helps you understand which aspects of your GBP attract clients and what needs improvement.
Feather Studio sets up and optimises GBP profiles for local businesses across Serbia as part of a local SEO package or as a standalone service. Contact us.
Investment
Pricing range
GBP setup and optimisation: €350–600 one-off. Monthly monitoring: €150–300.
FAQ
Frequently asked questions
Do I need GBP even if I have a website?
Yes — GBP and your website work together, not as replacements. GBP gives map visibility, the website provides details and conversions.
How do I verify GBP?
Most commonly by post (postcard with PIN), phone or video verification. Feather Studio guides you through the process.
How many photos should be on GBP?
Minimum 10. Google favours profiles with more photos — exterior, interior, team, services/products.
How should I respond to negative reviews?
Professionally and without defensiveness: acknowledge the concern, offer a solution, invite direct contact. Both reviewers and potential clients see your response.
How much does GBP setup cost?
One-off setup and optimisation from €200–400. Monthly updating and monitoring from €100–200.