Overview
How we work and what you get
A travel agency in 2026 must be visible where clients begin holiday planning — on Google. Queries like 'summer holiday Turkey 2026', 'all inclusive Greece', 'ski package Kopaonik' or 'school trip Serbia' bring thousands of searches daily. A website that answers these queries and provides a simple path to contact or reservation directly generates revenue.
A travel agency website must have: a package catalogue with filters (destination, type, period, price), clear CTAs ('Send enquiry', 'Book now'), contact with a WhatsApp option, and a 'Why us' page that builds trust. A PDF catalogue that cannot be searched is a mistake that costs leads.
SEO for travel agencies is specific: seasonal queries (summer holidays, winter breaks, school trips), destination queries and types (all inclusive, active travel, family). Each destination or package type can be a dedicated page ranking for a specific query — this is a long-term SEO strategy that drives organic traffic without paid ads.
Speed and mobile layout are critical: 85% of users searching for packages come from mobile phones. LCP above 3 seconds means half of potential clients leave before seeing the offer. Next.js or optimised WordPress with a CDN solves this.
Feather Studio understands tourism as a sector — we have worked for local hospitality and tourism services. Contact us for an assessment of your site.
Investment
Pricing range
Travel agency site from €3,500–7,000; with catalogue and filters from €6,000+.
FAQ
Frequently asked questions
How do I appear for 'summer holiday Turkey' on Google?
With a dedicated page for that destination, with description, photos and an FAQ answering common questions. With link building and a blog — realistic for top 5 within 6-12 months.
Do I need online booking or is a form enough?
A form with a WhatsApp option is sufficient to start. Full online booking is an investment justified by higher volumes.
How should I display the package catalogue on the site?
HTML pages with filters — not PDF. Each destination as a separate page helps SEO and mobile UX.
What is most important for a travel site?
Speed, high-resolution photos and a simple path to contact (form + WhatsApp). The client must find a destination and contact within 10 seconds.
Do you work with small agencies with narrow specialisations?
Yes — a narrow specialisation (e.g. only hiking, only Greece, only school trips) is an SEO advantage, not a weakness.