Business automation means repetitive work runs on its own: a website enquiry lands in the CRM with a call task, a quote is built from the price list, an invoice goes out when the job closes, and a report arrives on Monday morning. Feather Studio connects the tools you already use and, where needed, writes custom code — so your team does the work instead of copying data from one system to another.
What we automate most often: website and email enquiries (into the CRM, with an owner and a deadline), CRM and sales flow (stages, reminders, quote tracking), quotes and invoices (from the price list and client data, with payment status), scheduling (bookings, confirmations and reminders without phone calls) and reporting (sales, enquiries, ads and analytics in one place, every week).
We pick tools to fit the process, not the other way round. For simple flows between well-known services we use n8n or Make — quick to set up and easy to change. When a process has its own rules, a lot of data or must run without per-user monthly licences, we write a custom integration (Node.js or PHP) with its own API. We add AI only where it really saves time: sorting enquiries, extracting data from documents, drafting replies.
Real example — Aliansa (insurance): agents sent quotes by email and clients waited up to 3 days. After connecting the APIs of 3 insurers and a client portal, a quote is processed in 20 minutes, conversions are 3× higher, and not a single manual Excel spreadsheet is left in the process.
Real example — Kokamar (catalogue): the marketing team updates the product catalogue through the CMS on its own, with no developer and no spreadsheets sent around. Our own system works the same way: a “Website on subscription” request from the site automatically creates a lead, a design reservation, a quote and a call task — without a single field retyped.
How we work: first we map the process as it is (who does what, where time is lost), then pick the one flow that saves the most and automate it first. After a trial period with real data we check it works as intended, then move to the next one. Every flow has documentation and an alert when something stalls, so you do not depend on us.
Send us a short description of the process that takes most of your time and which tools you use. On business days we reply within two hours with a suggestion on what to automate first and an indicative price.
The call takes 30 minutes. We reply within 2 business hours and send a written proposal within 2 days.
02 · Example project
Aliansa · insurance · Belgrade
A custom Next.js application connected to the systems of three insurers, and a client portal with active policies, expiry dates and payment history.
Next.js · REST API · JWT · PostgreSQL
Case studyaliansa.rscase study
3 days → 20 mininsurance quote processing
03 · How we work
You see progress every week. After launch you get a Search Console and GA4 report, not just an invoice.
01 · 30 min
Goals, audience, timeline and budget. Free, in person or online.
02 · 2 days
Scope, price and plan in writing, with no small print.
03 · 2–12 wks
Design, development and content, with a review every week.
04 · 30 days
Launch, Search Console and GA4, and a report after 30 days.
05 · Frequently asked questions
Don't see your question? Email office@featherstudio.rs.
Website and email enquiries into the CRM, quotes and invoices, booking and weekly reports. These flows repeat every day and are where most time is lost to retyping.
For simple flows between well-known services n8n or Make are faster and cheaper. When a process has its own rules, a lot of data, or you want to avoid per-user monthly licences, a custom integration pays off.
One flow (e.g. enquiry → CRM → task) usually takes 1–3 weeks, including a trial period with real data. More complex flows across several systems are done in phases.
Usually not. We connect what you already have — CRM, email, accounting software, calendar — and replace a tool only if it has no API or seriously slows the work down.
Every flow has an alert when it stalls and documentation of what it does. With a monthly maintenance plan we monitor the flows and fix them when a service changes.
Automating one process starts from €2,900; the exact amount depends on the number of systems and rules, and you get it in a written proposal after a short call.
06 · Related
07 · Contact
A few sentences about your business and timeline are enough. We reply within 2 business hours with a concrete next step.
office@featherstudio.rs
Mon–Fri 9am–6pm CET · Belgrade