matica.rsexample project
Matica
A B2B website has one goal: generate qualified enquiries from companies already interested in your services. It is not the same as a B2C site — no impulse purchases, no 'add to cart'. A B2B client spends 15-30 minutes on the site, reads case studies, checks the team, and only then sends an enquiry. Every element of the site must support that process.
B2B site structure that converts: a clear value proposition in the hero section ('We help [type of company] achieve [specific result]'), a service list with details about the process not just the output, references with concrete results (not just client logos), a team with names and expertise, and a contact form with a stated response time.
Case studies are the most powerful B2B conversion element: the client recognises themselves in the 'problems' you describe, believes in the 'solution' you applied, and wants the 'results' you achieved. Kokamar, JKP Bukulja, Aliansa — each of these case studies speaks to a different type of B2B client.
SEO for B2B sites: informational and commercial queries — 'how to increase B2B conversions', 'API integration ERP Serbia', 'ISO 27001 implementation'. A blog answering these questions attracts decision-makers in the early research phase — before they contact anyone.
Feather Studio builds B2B websites focused on lead generation — not just design. See our references or contact us for a free audit of your current site.
Free project call
The call takes 30 minutes. We reply within 2 business hours and send a written proposal within 2 days.
02 · Example project
Matica
03 · How we work
Timeline and price are in the proposal before we start.
You see progress every week. After launch you get a Search Console and GA4 report, not just an invoice.
01 · 30 min
Call
Goals, audience, timeline and budget. Free, in person or online.
02 · 2 days
Proposal
Scope, price and plan in writing, with no small print.
03 · 2–12 wks
Build
Design, development and content, with a review every week.
04 · 30 days
Measure
Launch, Search Console and GA4, and a report after 30 days.
05 · Frequently asked questions
Frequently asked questions
Don't see your question? Email office@featherstudio.rs.
What is the key difference between a B2B and B2C site?
B2B clients spend more time, seek proof of competence, and want to understand the process before buying. The site must support a longer decision cycle.
How many case studies do I need?
Minimum 2-3 with concrete results. One case study addressing a specific industry is worth more than 10 generic references.
How do I measure B2B website success?
Number of qualified enquiries (not just visits), time on site and which pages lead to contact. GA4 + GSC provide this data.
Do I need a blog for a B2B site?
Yes — decision-makers read expert content before contacting an agency. A blog answering their questions builds trust and drives organic traffic.
How much does a B2B site cost?
From €4,900, depending on number of services, case studies and integrations; with CRM/ERP integrations and custom features from €9,900.
06 · Related
Related services
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07 · Contact
Let's get your website working for you.
A few sentences about your business and timeline are enough. We reply within 2 business hours with a concrete next step.
office@featherstudio.rs
Mon–Fri 9am–6pm CET · Belgrade