Overview
How we work and what you get
Email marketing still delivers one of the best ROIs in digital marketing — an average of €36 return per €1 invested according to DMA data. For businesses in Serbia, email is particularly effective because: it reaches clients who have already shown interest, it does not depend on Google or Meta algorithms, and it builds a reliable communication channel that the business owns. Feather Studio plans, designs and implements email campaigns for B2B and B2C clients.
What email marketing includes in practice: list strategy and segmentation (who gets which email and when), newsletter template design that looks professional across all clients, copywriting with clear calls to action, automated sequence setup (welcome, abandoned cart, re-engagement), A/B testing of subject lines, and sending at optimal times. Platforms: Mailchimp, Brevo (Sendinblue), ActiveCampaign or integration with your existing CRM.
Performance we achieve for clients: average open rate 28–42% (Serbia industry average: 18–22%), CTR 3–8%, unsubscribe rate below 0.3%. The key is not just the template — it is segmentation, content relevance and consistency. An email from the right sender, at the right time, with a relevant subject line dramatically outperforms mass sending.
GDPR and Electronic Communications Law compliance: for businesses in Serbia doing email marketing it is important to have documented consent for every contact, a clear unsubscribe option and a GDPR-compliant list. Feather Studio implements opt-in forms, double opt-in protocols and a list audit before the first send — protecting you from penalties and preventing domain blacklisting.
Integration with the rest of digital marketing: email marketing delivers maximum impact when synchronised with SEO blog (newsletters amplify new content), ad campaigns (retargeting audiences) and CRM (lead nurturing sequences). Contact us for a review of your current email strategy and opportunity assessment — free, no obligation.
Investment
Pricing range
Campaign setup: €400–800. Monthly management: €300–600. Depends on frequency and automation complexity.
FAQ
Frequently asked questions
How much does email marketing cost in Serbia?
Campaign setup (strategy, template, list): €400–800. Monthly campaign management: €300–600. Depends on automation complexity and sending frequency.
Which platform do you use?
We recommend Brevo (Sendinblue) for most clients as it offers a free plan and solid automation. For e-commerce, Mailchimp or Klaviyo. For B2B with CRM integration — ActiveCampaign.
How many contacts are needed for a campaign to make sense?
Even 200–500 contacts can be profitable with a well-segmented list. Relevance matters more than list size.
Do you also build email lists?
Yes — we set up opt-in forms on the site, pop-ups with an appropriate incentive and a lead magnet strategy for organic contact collection.
Are email campaigns GDPR compliant?
Yes — all contacts must have documented consent. We implement double opt-in and keep records for every list segment.