Overview
How we work and what you get
A consultant or consulting firm sells expertise and trust — and a website must communicate this before a client ever calls. A generic consulting site with 'we provide high-quality services' says nothing. A site that says 'we help IT firms implement ISO 27001 in 8-16 weeks' — that positions and converts.
Positioning is the most important element of a consulting website: a clear definition of who you are, which businesses you help, in what specifically, and what result they can expect. The narrower and more specific the focus, the more successful the site is at generating qualified enquiries — clients who recognise themselves in the description immediately know you are the right partner.
Case studies and references are proof of competence: concrete projects with a description of the problem, methodology and results. Not 'we worked with Fortune 500 companies' — but 'we implemented an ISMS system for an 80-employee IT firm that received certification in 14 weeks'. Specificity builds credibility.
Thought leadership content: blog posts, white papers or LinkedIn articles demonstrating expertise attract clients in the early research phase. A consultant with 20 blog posts on ISO 27001 implementation ranks for those queries and positions themselves as an authority before first client contact.
Contact and conversion: consulting clients rarely buy immediately — a typical path is 'read an article → viewed case study → filled in contact form for free consultation'. That flow must be frictionless, with a clear CTA on every page and a stated response time.
Investment
Pricing range
Consulting firm site from €3,500–7,000; with blog system and case studies from €5,500+.
FAQ
Frequently asked questions
What is the most important element of a consulting site?
Positioning: who you are, who you help, and what you specifically achieve. An unclear value proposition loses clients before they read further.
How many case studies do I need?
Minimum 2-3 with concrete results. More specific is better — 'increased revenue by 40% in 6 months' beats 'improved business performance'.
Should I have a blog?
Yes — thought leadership content builds authority and drives organic traffic from clients already in the research process.
How do I measure consulting site success?
Number of contact forms filled for free consultations, time spent on case study pages and organic traffic to blog posts.
How much does a consulting firm site cost?
Marketing site with case studies from around €2,500–5,000; more with a blog system and advanced lead capture.