Overview
How we work and what you get
A client searching for a beauty salon or cosmetics studio in her city is probably looking for 'beautician Belgrade', 'manicure Novi Beograd', 'facial treatment Zemun' or 'lash studio Belgrade'. If your salon lacks an optimised website and Google Business Profile, that client ends up in another salon — regardless of the quality of your treatments.
A beauty salon website must be visually appealing and functional: a portfolio of work (nails, facial treatments, lashes, brows), a service price list, online booking, opening hours and location with Google Maps. Before/after photos are the strongest conversion element — a potential client wants to see what you can do.
Online booking is standard for beauty businesses: integration with Booksy, Fresha (Treatwell) or Google Calendar reduces missed appointments and automatically sends reminders. For salons with multiple technicians — booking by technician is the logical next step.
Local SEO for beauty salons: GBP with all service categories (manicure, pedicure, facial treatments, lashes, brows...), photos of the space and work, and regular responses to reviews. Clients who choose salons based on Google ratings — and 88% do — directly respond to the activity and quality of the GBP profile.
Feather Studio has built sites for beauty studios — we understand the specifics of this market. Contact us for an assessment.
Investment
Pricing range
Beauty salon site from €2,500–4,500; with Booksy/Fresha integration from €4,000+.
FAQ
Frequently asked questions
Do I need a website if I have an Instagram profile?
Yes — Instagram does not appear in Google search for 'beautician Belgrade'. A website is your channel that no algorithm can restrict.
What photos are most important?
Before/after work, service gallery and space photos. Authentic photos convert better than stock images.
Do I need online booking?
Yes — Booksy or Fresha are free options to start. They reduce missed appointments and automatically send reminders.
How do I attract clients from my neighbourhood?
GBP with address and categories + local keywords on site. '[district] beautician' queries have high purchase intent.
How much does a beauty salon website cost?
From around €1,500–2,500; with booking integration from €2,000+.