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FeaturedJanuary 28, 20261 min read

Google search in 2026 — how AI is changing the way people find you

AI Overviews have cut click-through rates by up to 30% for some sites — but local search and structured data remain relatively protected. What this means in practice.

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January 17, 20261 min read

Web in 2026 — what has actually changed and what it means for your site

AI search, Core Web Vitals, video indexing, and why trust signals are harder to earn than ever — a practical overview worth reading.

January 9, 20261 min read

ISO 27001 certification and client trust — why now is the right time

How ISO 27001 certification shortens the sales cycle, opens enterprise clients, and what the vCISO model means for companies that do not want a full-time hire.

May 1, 20252 min read

How to increase website conversions without spending more on ads

CRO basics: what kills conversions and concrete fixes for contact forms, CTAs, and trust signals.

April 27, 20251 min read

AI integrations in business — a practical guide without the hype

Which AI integrations genuinely save time and money, and which are just buzzwords — a guide for business owners.

April 22, 20251 min read

Web design trends 2025 — what actually deserves attention

From minimal layout to AI personalisation: design trends that actually affect conversions and SEO in 2025.

April 18, 20251 min read

Technical SEO — what it means and why it matters

Crawlability, Core Web Vitals, schema markup, canonical URLs: technical SEO explained without jargon.

April 14, 20251 min read

What the website development process looks like — step by step

From first call to launch: how Feather Studio runs projects and what clients should expect.

April 10, 20251 min read

5 mistakes that kill your Google ranking

The most common technical and content mistakes that prevent sites from ranking — and how to fix them.