Discovery and specification — why this is the most critical phase
One of the most frequent questions before a contract is signed: 'How do you work and how long does it take?' The answer depends on the project, but the process always moves through the same phases — and transparency at each stage prevents the misunderstandings that cost money.
Everything starts with a discovery session: goals, target audience, competitors, and existing content. This is where scope is defined — pages, features, languages, CMS. Without it, any proposal is guesswork. A solid brief doesn't necessarily mean a higher budget, but it does mean fewer surprises.
Wireframes, Figma design, and client iterations
After the brief comes wireframes or information architecture — a bare-bones page map with no visual design. This is where the client sees the site's logic before a single pixel is drawn. It's much easier to move a section in a sketch than to reprogram a page already in development.
Visual design in Figma follows: typography, colour palette, components, hover states, mobile layout. The client reviews and comments; we iterate — usually one or two rounds. Development starts only once the design is confirmed.
Frontend development, QA, and pre-launch checklist
Frontend and backend development run in parallel: components are built against the design spec, the CMS is configured, integrations are tested (forms, analytics, payments where needed). Before launch comes QA — manual testing across devices and browsers, and a performance check.
Launch isn't the end. We set up Google Analytics and Search Console, hand over access credentials, run a short CMS walkthrough if needed, and put the site in monitoring. Post-handover support covers questions and minor fixes. If you want to see how this looks for your specific project, book a short no-obligation call.